Case studies

What it looks like in practice.

Outbound takes testing before it works. Here’s what that looked like for the agencies I’ve worked with, slow parts included.

Hexsis

Two qualified calls within 48 hours of relaunch.

Software agency building MVPs for startup founders

The brief

Hexsis wanted a steady flow of conversations with founders who needed a product built, without relying on referrals.

What we did

Bought and warmed five dedicated sending domains, built the targeting and campaigns around their goals, and handled every reply. When the market shifted towards AI, we rethought the targeting and messaging and relaunched.

The result

It took around two and a half months of testing to get the targeting right. Once it was, the new campaigns booked two qualified calls within 48 hours of going live, and one converted into a client.

“Tom has been fantastic to work with on our outbound email campaigns. He handled everything from purchasing and setting up five domains to warming them properly and developing thoughtful, professional campaigns around our goals.

What has stood out most is how well he takes feedback and adapts. As the AI landscape shifted, Tom helped us rethink our messaging and pivot the campaigns accordingly. The result spoke for itself: within 48 hours of the new campaigns going live, we had two qualified calls booked.

He’s proactive, responsive, and genuinely invested in making the campaigns work.”

Nabeel Parkar, CEO, Hexsis

In progress

UK bespoke software firm

Campaigns launching November 2026

Five campaigns targeting operational businesses that have outgrown spreadsheets, paper and ageing systems. Case study to follow once there’s enough data to say something honest about it.

Get in touch

If this sounds relevant, let's talk it through.

No pitch, no pressure — just a straightforward conversation about whether it makes sense for your agency.

Thanks — I'll be in touch shortly.